28 March 2010
Web Site Revamp
31/03/10 16:51 Filed in: Work
Our website is going through some tweaking to support "landing areas" for our Google Adwords campaigns. We have way too much clutter on the site and it is time to clean house.
The new focus is on what perspective clients need to see to feel comfortable with us. Second is contact information and 3rd to provide resources for our current clients (mainly the help-desk and blog area).
The new focus is on what perspective clients need to see to feel comfortable with us. Second is contact information and 3rd to provide resources for our current clients (mainly the help-desk and blog area).
Google Advertising
31/03/10 16:43 Filed in: Work
This is the 1st year that Datajockeys is advertising in ANY of the Yellow Page offerings. Just way too expensive and delivering 0 (zero) results. It just did not make good business sense in supporting these abysmal results.
Good news is that Google Adwords is the preeminent force in advertising. I took several webinar sessions, video tutorials and other training and got fairly proficient in getting business listed online. I like the granularity in adjusting your ad campaigns to fit your changing needs. No more waiting a year to make adjustments.
I have successfully consulted with several business owners and the feedback has ben GREAT! My philosophy is that if I make my clients successful they will need more of my services to shore up their infrastructure as they grow.